Cross-discipline digital innovation in healthcare apparel
FIGS approached Someone for support in digital product innovation across a range of initiatives. Through a \"one team\" model, they collaborated with us on everything from marketing and product campaigns, to innovative features and technology strategy for their ecommerce store.
Our deep experience building kits made it a great place to show value quickly. But with every design and implementation we add something new, in this case a content slot that gives voice to the community of caregivers who are the core of the FIGS brand.
While tasked with redesign projects throughout the FIGS site, we ran a concurrent UI Evolution workstream in order to create a meaningful foundation to all of our design decisions.
Brining performance and luxury fabric into a new market is a core value proposition for FIGS. We designed, developed, and launched the new landing page that communicates this vision with an entirely new icon set that we created.
There are only a few brands who have the opportunity to create a meaningful connection to such a specific community as FIGS has with healthcare professionals. Someone was tasked with designing and building the content platform that services this unique and broad customer base.
