Someone, the leading global Shopify design and development practice, today announced a significant investment in its business-to-business (B2B) offering, deepening its strategic partnership with Shopify. View our press release here.
This move aims to further empower B2B companies, including manufacturers, distributors, and CPG brands, to grow revenue more efficiently by streamlining B2B operations and reducing the cost to serve wholesale customers.
As part of this initiative, Someone has appointed industry veterans Randy Higgins and Brad Borman as Managing Directors of B2B, both joining with decades of experience in digital commerce, B2B operations, and global B2B transformation across a variety of industries. Higgins previously served as Head of B2B Solutions at Merkle and Chief Strategy Officer at Shift7, a Merkle company. Borman was most recently SVP of Commerce Growth at Merkle, following his role as EVP of Growth and Partner at Shift7. Their leadership further positions Someone to deliver even greater value to its clients as they navigate the rapidly evolving world of B2B commerce.
"We are thrilled to welcome Randy and Brad to the Someone leadership team," said Peter Humphrey, CEO of Someone. "Their deep expertise and shared vision for transforming B2B commerce aligns perfectly with our mission to deliver exceptional commerce solutions to a wider—and growing—segment of the market."
“Randy and I are honored to join the team at Someone at such an exciting time in the evolution of B2B commerce,” Borman said. “With more B2B revenue shifting to digital channels and Shopify investing heavily in enterprise-ready functionality, we see tremendous opportunity to help companies modernize how they sell to all of their customers. Someone’s technical roots and Shopify expertise give it the ideal foundation to lead this transformation.”
This investment marks another pivotal milestone in Someone's history, as the company continues to expand its commerce capabilities and strengthen its collaboration with Shopify. By leveraging Shopify's top-tier B2B platform, Someone aims to provide scalable, cost-effective solutions that optimize digital channels and unlock new growth opportunities for Someone customers. Combined with world-class commerce delivery capabilities, the addition of Higgins and Borman’s experience in global B2B transformation and complex systems integration further solidifies Someone’s position as a leader in modern commerce solutions.
Learn more about Someone’s new B2B offerings.
