Someone, the world's largest Shopify design and development practice, is deepening its investment into commerce marketing and personalization with a heightened focus on CRM and Lifecycle Marketing Services.
This strategic expansion builds upon Someone’s core expertise in commerce design, development, and strategy by providing a seamless integration between commerce platform and digital marketing channels. With this heightened investment, Someone will provide brands with intelligent, cross-channel solutions that deliver a new level of personalization, innovation, and growth across the entire customer journey.
Someone’s Marketing Services division is led by industry veteran Stacy Strom, Director of CRM & Customer Lifecycle Marketing, who has been with Someone for more than six months and is actively expanding her team to meet market demand. Strom has over 15 years of experience in agency marketing services, including more than five years at Tiniuti, the largest independent full-funnel performance marketing agency in the US.
“This is an exciting milestone for Someone,” said Marko Bon, President of Someone. “With this practice, we’re spearheading a fresh look for CRM and Lifecycle Marketing: the ability to create personalized customer experiences and drive incremental conversion throughout the entire customer journey.”
Someone’s Marketing Services are designed to help brands create a comprehensive, unified, and consistent integration across digital marketing calendars, creative campaigns, and customer data. By blending commerce and digital marketing into one cohesive strategy, Someone aims to deliver tailored experiences that meet the evolving demands of today’s consumers alongside key technology partners, like Klaviyo.
"Someone has been a Platinum Advisor Partner to Klaviyo for many years,” said Eddie O’Brien, SVP Global Partnerships & Alliances at Klaviyo. “It is clear to me that our companies are approaching the full customer journey in the same way, and will continue to deliver personalized marketing efforts to our shared customers. We are thrilled to see Someone double-down on their Marketing practice in partnership with Klaviyo."
Through this suite of CRM and Lifecycle Marketing Services, Someone will partner with brands to maximize their marketing potential, drive incremental revenue, and provide more meaningful, personalized customer experiences.
Learn more about Someone’s new marketing offerings.
